Amplitude · Onboarding Dashboard [GTM]  +  HubSpot · Self-serve revenue

Onboarding dashboard

A 1:1 recreation of the live Amplitude dashboard (myugrrhw), plus self-serve revenue and trial → Enterprise conversion from HubSpot.

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Trial → Paid Conversion Trend Monthly cohort
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Trial → Paid Conversion Time Distribution Days from trial start to first paid subscription
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Self-serve revenue by plan tier

Not part of the live Amplitude dashboard — pulled from HubSpot.

Self-Serve MRR
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Subscription Conversions by Plan Last 6 months · by conversion pathway
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Paid Plan Movements Last 6 months · movement between paid tiers, post-conversion
Upgrade Downgrade Sidegrade
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Trial → Enterprise conversion

Not part of the live Amplitude dashboard — pulled from HubSpot. Enterprise = chartmogul_customer_status in (Active, Past Due, Paused) AND chartmogul_plans contains "Enterprise". A company counts only if the earliest trial_start among ALL its associated contacts is confirmed before chartmogul_subscriber_since (the conversion date) — most contacts at an Enterprise account trial after the deal closes and don't count as a real trial-led conversion.

Confirmed Trial → Enterprise Conversions Rolling 6 months · bucketed by conversion month, not trial-start month (avoids recent-cohort immaturity bias — Enterprise deals take months to close)
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Signup Onboarding Form — Step Completion Started → About You → About Your Team → Invite Team · cohort of 2,708 starters
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Team activation funnel — last 90 days vs. prior 90 days

Workspace → each activation action, within a 14-day trial window. Counted at the team level.

Team activation rate trend — monthly

% of new teams completing each activation action within 14 days, last 13 months.

Time-to-action — within 14-day trial

How quickly teams that ever complete each action actually do it.