Trial → Paid Conversion Trend
Monthly cohort, last 13 months
2.1%
▼ 0.66pp vs. May
Jun 2026 cohort (latest complete month)
Jul 2026 point on the chart is partial — month still in progress
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Trial → Paid Conversion Time Distribution
Days from trial start to first paid subscription
~14.4 days
median time to convert (avg 12.8 days) · n=39 converters (small sample)
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Self-serve revenue by plan tier
Not part of the live Amplitude dashboard — pulled from HubSpot.
Self-Serve MRR
Active HubSpot companies with no qualifying sales-led deal · current snapshot
$364,171
1,877 self-serve accounts · Teams + Business + Startup
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Signup Onboarding Form — Step Completion
Started → About You → About Your Team → Invite Team · cohort of 2,708 starters
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Team activation funnel — last 90 days vs. prior 90 days
Workspace → each activation action, within a 14-day trial window. Counted at the team level.
Team activation rate trend — monthly
% of new teams completing each activation action within 14 days, last 13 months.
Time-to-action — within 14-day trial
How quickly teams that ever complete each action actually do it.